Sugar Pie Honey Bunch

First there was The Bee Movie, which gave us a ‘bee’s eye view’ of how critical the pollination process is to our world.

Then there was the Honey Latte at Starbucks. Which showcases honey as a premium ingredient.

Burt’s Bees, which has been around for quite some time, made a public service announcement in November.

And now, Haagan Dazs has joined the ranks. “…more than 40 percent of HäagenDazs all-natural ice cream flavors include ingredients dependent on honey bees for pollination…”

What am I referring to? A honey trend in foods — but more so, a campaign to protect the honey bees — “…whose fertile touch is behind one-third of what the world eats…” (International Hearld Tribune, 2/25/2008)

I’m not the only one who has noticed. It seems that our honey bees are in trouble, and if we don’t do something to help, it could significantly impact many agricultural crops. Almonds, for example, rely 100% on honey bees to pollinate their flowers.

According to a Haagan Dazs press release “Honey bees are responsible for pollinating more than 100 different crops, $15 billion worth annually in the U.S., and are a key factor in the agricultural industry’s ability to provide food products to the rest of the world. But honey bees are dying at an alarming rate. Over the last several winters, more than 25 percent of the honey bee population in the United States has vanished, many under mysterious circumstances. Early reports from beekeepers show this phenomenon is continuing in 2008.”

So how can you help? PBS has some great suggestions.

You can also buy Haagan Dazs ice cream. There could be worse things. A portion of the proceeds from the sale of the new flavor and all HD loves HB tagged flavors will be used to fund the $250,000 donation to UC Davis and Penn State.

In fact, if you visit a participating Haagan Daas store on May 13th, you can get a free scoop of Vanilla Honey Bee ice cream!

Visit the Haagan Daas Loves Honeybees site for a complete press kit that includes lots of interesting information.

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